Media Literacy: Ethos, Pathos, Logos, Unilever and Proctor and Gamble

Media Literacy:

Not sure of the original source, but web page is typed at bottom

Current Examples of each

Ethos:

funny video!! (cheesy, pun intended)

Pathos:

https://www.torontohumanesociety.com/

Logos:  Since we have been exploring Unilever's Dove soap, we can see that the product is now part of the research (statistics) into how women feel about themselves:

http://www.dove.com/ca/en/stories/about-dove/our-research.html

I intentionally took a screenshot of the Men+Care product line.  We will take a look at that, as we begin to explore concepts of masculinity in Media and Health class.

Unilever, which owns Dove cosmetics, also has a lot of other brand names:  https://www.unilever.ca/brands/

Another company, Proctor and Gamble, also have a lot of brands:  https://www.pg.ca/en-CA/our-brands